B2C Marketing - Cactus Sky Digital

Cactus Sky Digital engages your audience with custom-designed email campaigns, landing pages and automated registration forms that capture sales leads that are sent to you in real time. We do this using proven methodologies developed over many years. We employ content marketing to offer the target audience tips, ideas and suggestions from your firm’s top executives directly to the decision makers you seek to engage.

Features

Campaign Strategy Development

Cactus Sky’s professional marketing team will work with yours to understand and articulate your value proposition to create targeted content-based eMail campaigns designed to engage recipients with valuable information, tips, ideas or suggestions or news analysis, with such campaigns as:

Tip of the Month
Marketing eMails
Online Newsletters
Automotive Product Showcase

Custom-designed Mobile-enabled emails

All of Cactus Sky’s digital marketing is mobile-enabled. Well over 50% of automotive professionals interact with the internet and email via mobile devices. Cactus Sky has been at the forefront of the mobile-enabled movement for years with its email marketing, landing pages and websites.

Automated Distribution Data Capture Form

All Cactus Sky email campaigns are equipped to include digital data capture forms that spontaneously generate an email to key executives and your sales team in real-time, so you can follow-up with leads right away.

Adaptive Sequence Messaging

Adaptive Sequence Messaging uses triggers from within an email campaign to generate a series of appropriate messages based on the recipient’s responses, interactions and preferences. Each campaign uses pre-designed logic that allows you to develop long-term relationships. These “Drill Down” Campaigns typically generate response rates in excess of 40%, and move the recipient along the purchase path.

Engagement

We employ a variety of approaches to engage your automotive industry prospects: Content Marketing, Sales Campaigns and Special Event marketing. Our database is the industry’s largest, but we can take it to the individual level to speak directly to the OEMs, dealer principals or managers. If you have messag- ing that addresses specific OEM makes or brand, we can segment our list in almost anyway you need it. This drives engagement with targeted messaging directly to whom you wish to speak. Providing engaging content that connects with the prospect directly over time builds a lasting relationship.

Landing Pages & Data Capture

Cactus Sky incorporates custom designed landing pages for each client’s marketing campaigns, so it powerfully represents their brand. We can incorprate video messaging as well as additional calls to action to drive leads.
The key feature of each landing page is the data capture form that delivers real-time leads to the inbox of your firm’s key executives and the sales team.

Quick and Easy

Developing an email marketing campaign is quick and easy, not to mention it can be developed and deployed for a fraction of the cost of direct mail. But unlike direct mail, which has less than a 1% response rate, email has between a 2 and 6% response rate.

Less Risky

Because email is so affordable, it is perfect for all types of businesses. The average return on investment for email marketing is $44.25, making it the most effective tool a company can utilize for their success. Email marketing will increase your sales for less money than other advertising avenues.

Reporting

Unlike many other forms of advertising, email can be tracked. Not only can you monitor the results and ROI, but you can also gain valuable BI (Business Intelligence) about the reader. Our reporting shows how many people opened and engaged with your email through clicks. By knowing what links they clicked on, we can determine what points they are interested in to provide them with a more catered approach to the sale. This is called engagement email marketing and has proven to convert more sales than any other method. The concept is simple: Know what the customer wants, and provide it for them.

Interactive Mobile Marketing Examples

Contact Us Today to learn how we can help drive your business

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