- Overall Strategy
- Data Targeting
- The Mobile Advantage
- The Creative Strategy
Conquest Targeted Email Campaigns
The Overall Strategy: Cactus Sky is targeting “Auto Intenders” and “Owners.”
The combination of engaging interactive content and responsive emails/landing pages will drive mobile activity and conversions.
The dataset of prospects will be targeted to optimize the messaging and engagement. After the initial deployment, a follow-up message will be sent to the “openers”. That message can be generic or highly targeted around such additional demographic selects like zip code, gender, age, etc.
90% of smartphone owners access the same email account on mobile and desktops
– Exact Target
More email is read mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device.
The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015.
– The Radicati Group
78% of US email users will also access their emails via mobile by 2017.
– Forrester Research
Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼35%.
Responsive Design : Anatomy of a Mobile Optimized Email
Samples: Examples of Email(s) and Landing Page(s).
Sample Email Creative for Smartphone
Sample Email Creative for Desktop or Tablets
Sample Landing Page on a Tablet
Sample Landing Page on a Smartphone
Email Link Tracking: Three unique tracking codes will be set up for the 3 variations of the emails being sent to the target groups. Each landing page will also be unique to the target group.
Email Reporting: Cactus Sky will provide detailed analytics for each of the deployments to the target groups. Reports will include total delivered, “Gross Opens,” “Gross Clicks,” and the links that were clicked.
(Options) Retargeting: Cactus Sky can incorporate a retargeting campaign for the landing pages for an additional fee.