Unlike Search Engine Marketing (SEM), which pulls people to your website for a fee, email pushes your website to people. Our mobile-responsive emails are designed to provide the reader the opportunity to immediately click to your website for further information.
Developing an email marketing campaign is quick and easy, not to mention it can be developed and deployed for a fraction of the cost of direct mail. But unlike direct mail, which has less than a 1% response rate, email has between a 2 and 6% response rate.
Because email is so affordable, it is perfect for all types of businesses. The average return on investment for email marketing is $44.25, making it the most effective tool a company can utilize for their success. Email marketing is guaranteed to increase your sales for less money than other advertising avenues.
Unlike many other forms of advertising, email can be tracked. Not only can you monitor the results and ROI, but you can also gain valuable BI (Business Intelligence) about the reader. Our reporting shows how many people opened and engaged with your email through clicks. By knowing what links they clicked on, we can determine what points they are interested in to provide them with a more catered approach to the sale. This is called engagement email marketing and has proven to convert more sales than any other method. The concept is simple: Know what the customer wants, and provide it for them.