Data Targeting:
– 30 mile Radius | 50,000 prospects
– 26,591 Auto Intenders | Remaining Competitive Brands
Drop 1: 50,000 – 9-19-14 – Creative 1 (see tab above to view creative)
Drop 2: 50,000 – 9-26-14 – Creative 2 (see tab above to view creative)
Top Level Results:
Drop 1: 19.4% Open Rate | Gross Clicks 1,517
Drop 2: 16.4% Open Rate | Gross Clicks 1,034
Dealership Google Analytics (Not all click thrus went to dealer site)
Sessions: 504 | % New Sessions: 89% | Bounce Rate: 23% | Pages/Session: 2.8 | Avg Duration: 3:21
These were High Quality visitors that were driven to dealer website.
Bottom Line Results:
Matchback Against DMS Sold File: 24 Vehicle Sale Matches from 9-20 – thru 10-5