Google announced last week that "pure" exact match AdWords will soon require all campaigns to use close variants, and marketers are not pleased. This means that ads will show up on both the advertisers' keywords and on close spellings. Marketers…
With a new cross-device reporting engine, Facebook will be able to tell advertisers which device led to purchase. Get the ultimate return on investment when you create ads for the device on which they are most effective. Read More!
Mobile devices have vastly changed the landscape of email marketing. With more smart phones on the market, people are more likely to open an email on their phone then their computer. What does this mean for the next generation of…
Learn about the most common mistakes marketers make when using metrics. This article will help you decide which metrics are beneficial and which are detrimental. Read More About It Here.