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Originally featured on Dealer Bar. It's a dead horse and we're beating it. However, we'll keep going indefinitely if that's what it takes to hammer the point across that car dealers should do everything they can to receive negative feedback…

Originally featured on Dealer Bar. Before anyone condemns me for throwing stones at other vendors, you should know that they're not doing what I'm about to talk about for bad reasons. In fact, they believe they're doing the right thing.…

Originally featured on Dealer Bar. Reputation management has become an extremely important aspect of online marketing for car dealers. As more people turn to reviews to determine where they're going to take their business, it's becoming increasingly important to keep…

Originally featured on Dealer Bar. It's easy for car dealers to get wrapped up in the "techniques" and "strategies" associated with online reputation. That particular segment of the automotive digital marketing arena is growing and extremely important in the digital…

Originally featured on Dealer Bar. It's been over a decade since we started helping dealers with email marketing and the changes have been broader than just about every other form of digital advertising available, at least the ones that are…

What do you think?  Did the creator of the infamous pop-up ad need to issue a public apology? Read More!

Not even big brands are safe from cyber criminals.  These sophisticated hackers are mining data daily.  The future of internet safety depends on combating cybercrime. Read More!

Keep in mind, the audience for your press release is journalists not your business.  Avoid sales pitches and these other press release pitfalls for the ultimate exposure. Read More!

Your SEO strategy is always evolving with each new algorithm and update.  Did you know your PR strategy can benefit your SEO? Read More!