How to Mine your CRM for Leads that will Convert

Many CRM tools leverage algorithms to mine the data in your CRM for prospects that are more likely to buy…

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Did the inventor of the pop-up ad really need to apologize?

What do you think?  Did the creator of the infamous pop-up ad need to issue a public apology? Read More!

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What to do about Cybercrime

Not even big brands are safe from cyber criminals.  These sophisticated hackers are mining data daily.  The future of internet…

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7 Ways to Write a Killer Press Release

Keep in mind, the audience for your press release is journalists not your business.  Avoid sales pitches and these other…

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Why PR is Becoming the Future of SEO

Your SEO strategy is always evolving with each new algorithm and update.  Did you know your PR strategy can benefit…

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Search Marketers Tear Into Google Over AdWords Exact Match Change

Google announced last week that "pure" exact match AdWords will soon require all campaigns to use close variants, and marketers…

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Facebook Lets Advertisers See Which Ad on Which Device Led You to Buy

With a new cross-device reporting engine, Facebook will be able to tell advertisers which device led to purchase.  Get the…

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How Are Email Marketers Handling The Shift To Mobile? How to Prepare

Mobile devices have vastly changed the landscape of email marketing. With more smart phones on the market, people are more…

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