B2B Marketing

Cactus Sky’s professional marketing team will work with yours to understand and articulate your value proposition to create targeted content-based eMail campaigns designed to engage recipients with valuable information, tips, ideas or suggestions or news analysis, with such campaigns as:

• Tip of the Month
• Marketing eMails
• Online Newsletters
• Automotive Product Showcase

All of Cactus Sky’s digital marketing is mobile-enabled. Well over 50% of automotive professionals interact with the internet and email via mobile devices. Cactus Sky has been at the forefront of the mobile-enabled movement for years with its email marketing, landing pages and websites.

All Cactus Sky email campaigns are equipped to include digital data capture forms that spontaneously generate an email to key executives and your sales team in real-time, so you can follow-up with leads right away.

Adaptive Sequence Messaging uses triggers from within an email campaign to generate a series of appropriate messages based on the recipient’s responses, interactions and preferences. Each campaign uses pre-designed logic that allows you to develop long-term relationships. These “Drill Down” Campaigns typically generate response rates in excess of 40%, and move the recipient along the purchase path.

We employ a variety of approaches to engage your automotive industry prospects: Content Marketing, Sales Campaigns and Special Event marketing. Our database is the industry’s largest, but we can take it to the individual level to speak directly to the OEMs, dealer principals or managers. If you have messag- ing that addresses specific OEM makes or brand, we can segment our list in almost anyway you need it. This drives engagement with targeted messaging directly to whom you wish to speak. Providing engaging content that connects with the prospect directly over time builds a lasting relationship.

Cactus Sky incorporates custom designed landing pages for each client’s marketing campaigns, so it powerfully represents their brand. We can incorprate video messaging as well as additional calls to action to drive leads.
The key feature of each landing page is the data capture form that delivers real-time leads to the inbox of your firm’s key executives and the sales team.