Data Targeting:

– 30 mile Radius | 50,000 prospects

– 26,591 Auto Intenders | Remaining Competitive Brands

Drop 1: 50,000 – 9-19-14 – Creative 1 (see tab above to view creative)

Drop 2: 50,000 – 9-26-14 – Creative 2 (see tab above to view creative)

Top Level Results:

Drop 1: 19.4% Open Rate | Gross Clicks 1,517

Drop 2: 16.4% Open Rate | Gross Clicks 1,034

Dealership Google Analytics (Not all click thrus went to dealer site)

Sessions: 504 | % New Sessions: 89% | Bounce Rate: 23% | Pages/Session: 2.8 | Avg Duration: 3:21

These were High Quality visitors that were driven to dealer website.

Bottom Line Results:

Matchback Against DMS Sold File: 24 Vehicle Sale Matches from 9-20 – thru 10-5

Interactive Mobile

Interactive Desktop

Interactive Mobile

Interactive Desktop

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